Emerging challenges

Data ethics and the user experience: in conversation with Sports Interactive

Data is the currency that fuels the digital economy. However, public distrust in how brands are capturing and sharing data has never been higher.

In this podcast for LORCA Live, Plexal’s managing director Andrew Roughan speaks to Miles Jacobson, studio director at Sports Interactive (the company behind Football Manager) about how the company harnesses data to produce better in-game experiences and what its responsibility is to collect and use that data ethically.

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